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Campaigns & newsletters

Campaigns that look like your store, ready in minutes

Pick a ready-made campaign for the next holiday, sale or new range. It arrives in your logo, colours and fonts, with your products filled in. Choose who gets it, then send it now or schedule it.

  • 30 ready-made campaigns
  • Visual and HTML editors
  • Revenue per campaign
Write less, send more

A head start on every send

  • 30 ready-made campaigns

    Holidays and seasons (Christmas, Black Friday, Mother’s and Father’s Day, EOFY and more, soonest first), sales and promos, and store news like new arrivals and back in stock.

  • In your store’s look

    PuffinMail reads your website once and styles every template with your logo, colours and fonts, across eight different layouts.

  • Campaign ideas

    If you haven’t sent for a month, PuffinMail drafts a campaign around your products or an upcoming date and emails you a link. It never sends on its own, and never invents discounts.

  • The Puffin helper

    A helper in the corner of every page answers questions about PuffinMail and can draft a campaign with you, suggesting subject lines and preview text.

  • Live product blocks

    Add a product, or a row of bestsellers, newest or on-sale items. Prices and photos come from your catalogue when each email is sent.

  • Visual or HTML

    Build with the drag-and-drop editor or paste your own HTML. Preview with sample data and send a test to your own inbox.

Send with confidence

The right people, at a pace inboxes like

  • Segments from real orders

    Target by orders, total spent, last order date and engagement, worked out fresh each time you send.

  • Smart sending

    Leave out anyone who got a marketing email recently, and people emailed for 180 days without opening, clicking or ordering.

  • Gradual sending you control

    Big campaigns go out gradually, and you can pause, resume or cancel the rest. Unsubscribes, bounces and complaints are always left out.

  • Personalised

    Use first names and other details with sensible fallbacks. The footer with your business address and a one-click unsubscribe is added for you.

  • Reports that mean something

    Opens and clicks counted by person, the orders each campaign brought in, and website visits from it.

  • Results by inbox provider

    See Gmail, Outlook, BigPond and other providers side by side, with any provider showing unusual bounces or few opens flagged.

Getting started

From idea to inbox

  1. Choose a starting point

    A ready-made campaign, a campaign idea PuffinMail drafted for you, or a blank email.

  2. Make it yours

    Change the words, pictures and products, and send yourself a test.

  3. Pick who gets it and send

    Everyone subscribed or a segment, now or at a time you schedule.

Questions

Are the discount codes in templates real?

No, they’re placeholders. Change them to a code from your store before you send.

Can I import my existing list?

Yes. Import a CSV of people who agreed to receive your emails. People who previously unsubscribed, bounced or complained stay that way.

How is revenue counted?

A paid order counts for the email whose link the customer clicked last, within 5 days. Clicks are exact; opens are approximate, as some email apps load images automatically and others block them.

A brighter inbox is just
one email away.

Try PuffinMail free for 14 days: connect your store and send your first campaign.

Start free trial

or email hello@puffinmail.co